As brand activation is happening it’s important to measure KPIs to see how overall efforts are paying off. Evaluating website traffic, and looking at social media engagement, sales, or brand reviews is essential. Reviewing them regularly ensures that success can be monitored over time to see if any strategy changes are required.
Here are just a few of the marketing ideas that follow from using these key concepts:
Experiential marketing
The first of these is experiential marketing. It’s also sometimes known as engagement marketing or event marketing. This is a fantastic marketing strategy to use that focuses on events or experiences that allow consumers to make memories. Hiring a professional event agency such as weareeventpeople.co.uk makes all the difference for this form of marketing as they’ll get to know the brand and everything about it to tailor the experience to attendees.
This form of marketing relies on forging emotional connections between the brand and the customer and offers the chance to get great word-of-mouth marketing to other consumers.
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